Whiff Strategies™

Whiff will assist your team to determine the direction that your brand will take in its entrée into the Scent Dimension™.

Creating a Scent-Script

By developing a Scent-Script you are able to “tell your story” with scent; creating a desired mood, impression or effect by using the right scent in the right environment. In a similar way that an appropriate, well-composed song or melody can have a long-term impact on the listener, so too can a well-scripted scent.

We can test scented products and offer scientific expert opinion to develop the signature scent for your brand, products, marketing collateral and spatial environments.

Whiff Strategies™ delivers the correct Scent-Script by:

• Examining your brand philosophies, principles and objectives.
• Identifying your message and target audience.
• Identifying existing data and research.
• Conducting testing, focus groups and studies where applicable.
• Delivering a fully scripted scent and targeted message.