What's Your Whiff Factor?
The first step in creating an integrated marketing plan for your scent strategy is to identify your present Whiff Factor, the quantifiable percentage of your organization’s marketing activities in which scent is presently being employed. Take the following brief quiz to determine your company’s Whiff Factor.
Instructions
Consider the ten factors below. Check the box to the left of any item where you are using scent in your business.
Scoring Your Whiff Factor
Each element in the Whiff Factor checklist has a value of 10 percent. Therefore if you are employing scent marketing only in the environment and in product manufacturing (think Starbucks), then you are literally only utilizing 20 percent of your full scent branding potential. That 20 percent may very well be the impetus for a good amount of revenue, but imagine the increase in sales if you raised the bar to 50 percent.
If yours is like a majority of companies, you may have checked off only one or two boxes, or even more likely, none at all. Yet, as you come to realize the tremendous benefits of scent marketing in the business environment, you’ll gradually work to increase your Whiff Factor quotient.
Now return to the checklist and identify the elements that could most easily be implemented into your present marketing strategies, with a goal of reaching a Whiff Factor of at least 50 percent. These are the areas that our Whiff team will help you to implement.
