Whiff Benefits
Applications
Scent can be used in a wide range of applications, including to:
- Enhance mood
- Increase excitement
- Enhance learning
- Trigger memory
- Enhanced recall
- Reduce error
- Decrease anxiety
- Establish brand imprint
- Increase brand loyalty
- Trigger desire
- Cancel or mask scent
- Create directional orientation of spaces
Industries
Secretly, scores of Fortune 500 companies, like Proctor & Gamble, Disney, Bloomingdales, Nike, Reebok, Sony, Samsung, and Starwood Hotels have been using aroma to bypass their competition. This global wave is influencing branding and marketing strategies across every industry.
Whiff helps companies navigate through the new opportunities presented by innovations of scent technology. Whiff provides a wide variety of high quality fragrance media solutions for applications such as:
- Retail Environments
- Hospitality - Hotels, Resorts
- Entertainment
- Nightclubs, Bars and Casinos
- Healthcare
- Special Events
- Manufacturing
75% of our emotions are generated by what we smell. If branding is all about building emotional ties between consumers and products, then why has this fact been almost entirely ignored in the world of marketing? How can your brand benefit from this?
INSANITY
in · san · i · ty \
in-'san-et-e \ n, pl –ties: The state of mind in which you keep doing the same
thing over and over again, expecting different results.
The average adult sees over 86,000 television commercials each year.
Magazine circulation is falling, and radio-advertising revenues are dismal at best.
Companies are finding it increasingly difficult to showcase their brand in the cluttered $250 billion advertising industry. Needless to say, competing in the present day paradigm of logos and slogans is becoming more challenging and more costly.
What are you doing to compete in this environment?
The best solution to gain brand dominance in the market today is multi-sensory branding. A multi-sensory branding strategy encompasses all the senses:
