Creating Your Scent Script

When you Get Whiff The Program! we will first help you to identify your potential Whiff Factor, then work with you in a step-by-step process to develop your scent strategy.

Developing Your Scent Strategy

There are four main factors to consider when choosing the right scent for your brand:

1. Your Message
Who are you? What’s your human story? What do you have to offer to the consumer? It’s most likely that you already have a brand message, but the question is, "how do you portray that image in the subtle language of scent communication?" We assist you in creating your message, whether you are branding a cell phone, a lawn mower, a retail store, or a resort.

2. Your Target Audience
What are the demographics of your average customers? What are their habits and interests? What makes them tick? The age, culture, background, lifestyle, sex, and even sexual preference, are all key factors when choosing the right scent. We compare your target audience with the vast research that we have accumulated, in order to suggest the most universally pleasing solution.

3. Your Triggered Response
What experience do you want your target consumers to have? What’s the image/emotion/sensation you desire to evoke? What’s the best fragrance to send your message and trigger the desired response? Scientific research has shown us that scent has amazing powers on the human mind and emotions. The Whiff Team will work with you to identify the specific responses you wish to trigger through your scent script.

We can compare your message and target audience preferences against known research results – with the aim of achieving many of those similar beneficial effects listed below.

Desired Triggers:

• Memory/mental pictures
• Nostalgia
• Learning
• Comprehension
• Mood elevation/lessening
• Pain reduction
• Alertness
• Hunger
• Sensuality enhancement
• Perception
• Behavior modification
• Directional aid
• Danger/warning
• Authentication/identification

4. Your Integrated Delivery Plan
 What’s your organization’s Whiff Factor? What different times, places, occasions, and which mediums will you use to deliver your scent?

Once we have helped you create your custom scent strategy, we’ll work to achieve your Whiff Factor with a comprehensive overview of the Fragrance Media, and a suggested integrated delivery plan.