Scent Communication
Most Companies Use Only 2 of the 5 Senses to Enhance Their Brand: Sight and Sound.
Discover the Untapped Power of Scent and The Significant Impact it Can Have On Your Brand.
Scent Knowledge
- Humans can identify over 10,000 scents.
- Scent can induce pleasant feelings, reduce anxiety, change perceptions, increase recall, increase learning, trigger memory and desire.
Learn more about the Science of Scent and Scent Research...
Your brand, as for most companies, plays a significant role in the success of your business. It may even be critical to its success.
So ask yourself this fundamental question: “Of the 5 senses of sight, sound, smell, taste and touch, how many senses does my brand use?”
Chances are that you use corporate colors, have a logo, and use sounds or music in certain applications. But what about the other senses? Most importantly, what about the most powerful and yet largely untapped sense of smell?
Like most businesses, your brand strategy probably doesn’t include scent.
If it doesn’t, then you might be surprised what scent could do for your brand, and how the Whiff company is helping leading companies to benefit from this emerging arena of “Sensory Brand” development.
The Scent Dimension™ has been with us since the dawn of time.
The scents of an ocean breeze, a summer’s rain or the rich aroma of a pine forest have all existed long before the presence of wildlife and man.
Scent is an integral and essential part of life. Many fish species hunt their prey and identify friend and foe through scent. Mammals have complex social and territorial behaviors based on scent.
Research concluded that customers would spend 40% more time in a scented area of a retail store over an odor-free area.
