Scent Research

Scientific studies have shown us how scent can induce pleasant feelings, reduce anxiety, change perception, increase recall, increase learning, and trigger memory and desire.

75% of our emotions are generated by what we smell. If branding is all about building emotional ties between consumers and products, then why has this fact been almost entirely ignored in the world of marketing?

In the past decade, innovators in the marketplace have introduced scent into their marketing strategies.

• Retailers are scenting their stores to increase revenues and prolong customer visits.
• Casinos are scenting their gaming areas to increase activity.
• Health organizations are utilizing scent to reduce patient anxiety.
• Theme parks are using aromas to lend reality to their attractions.
• Commercial organizations are offering scent in order to trigger sales, facilitate weight loss, change customer’s perceptions, and most importantly, to add a distinctive Scent Dimension™ to their brand.
• Research demonstrated a 52% reduction in clerical error when a citrus mixture was introduced in office buildings in Japan.
• Research conducted on the effects of scent on spatial perception showed that when a specific scent is present, subjects will perceive a room to be larger than it actually is.
• Research showed an 84% increase in the willingness to purchase a pair of Nike shoes in a scented room over an odor-free room. The same subjects indicated a willingness to pay $10.33 more for the same pair of shoes.