Fragrance Media - Product Design

Products such as tools, electronics, and household items, services such as insurance, security, and repair, along with the entire industry of packaging, are all subject to developing a scent strategy similar to environmental scenting. No matter what your product or service entails, it either has an inherent smell or not, and the object is to examine and manage your aromatic image.

It’s easy to imagine smells that could be used effectively to brand a barbecue grill, lawnmower or linens, but it will take a bit more brand strategizing for Apple, Dell, and other electronics suppliers to develop a scent.