Fragrance Media - Packaging

Scented Package and Label Design

Whiff can assist you in creating a positive emotional reaction from the moment that your customer touches your packaged product, through the entire opening process.

Product Examples:

• Shipping Envelopes
• Plastic Packaging
• Labels
• Cardboard Boxes
• Plastic Bottles
• DVD/CD Covers
• Food Packaging
• Beverage Containers
• Cellophane Wrap

Note: Any item that can take an application of ink or varnish can be inexpensively scented.  Also, many products made of plastic or rubber can be imbedded with a cost-efficient scent release.

Scent research shows us that when we smell, we feel. So how can we reach the customer’s feelings when the product experience is tightly sealed inside a container? Whiff Solutions can help you to convey your message during that very first moment of truth.

The First Moment of Truth
Some companies put a lot of thought into the overall experience of opening a package. Apple is a prime example. This company’s designers have placed themselves in the shoes and hands of the consumer, managing the entire brand experience from the tactile interaction encouraged in the store, to the superb presentation experienced while unveiling the newly purchased product. Opening an Apple product is not only easy, but also pleasurable. Other smart companies are following Apple’s lead, and, as the trend of scent branding continues, it’s just a matter of time before consumers everywhere will open up their newly purchased gadgets and toys, and breathe in a pleasing fresh scent. They’ll be assuring themselves that they love the product, and feeling that they have made the right decision, for as research shows us: when we smell, we feel.

It’s All On The Label

In the very near future, a consumer’s decision to buy a new grocery item will be determined by gently rubbing its packaging. For example, a toothpaste package may smell like peppermint. A tomato sauce with garlic may smell like an Italian grandmother’s home cooking. When you buy cinnamon, thyme, or curry, you will simply rub the label to smell the spices. But this technology will not be limited to foods. When opening a bottle of medicine, you will first smell its cap to tell if it is counterfeit or if it has been opened previously. You will be able to make the same distinction before opening any new product.  Think about the possibilities of aromatic wine corks, beer bottles, microwavable TV dinners, and cookie packaging.

Untouched Goods

What can we do to assure the consumer that the product has not been manhandled or used since leaving the factory? With the simple application of scent in the package sealing process, you can offer a “freshness” guarantee that the goods are fresh from the factory floor.

An additional layer of scent in the packaging can assure us not only of the virginal contents, but also lend a hand in the emotional branding of the product—that is, if the package isn’t so difficult to open that we become filled with negative energy and frustration in the process.