Case Studies

The following is a summary of some notable uses of scent by companies around the world.

• Singapore Airlines is known as the best Airline in the world. They introduce their trademarked scent throughout the experience. From a scented lobby, to scenting the flight attendants and your pillow, Singapore airlines realizes that experiential branding creates an unforgettable imprint.
• Cadillac introduced their signature scent called Nuance in 2003. This scent is processed into their leather seats and assists to imprint the brand upon the customer with every new car.
• Thomas Pink, a British retailer that specializes in fine clothing, emits a “freshly laundered cotton” scent to assist in their sales strategy.
• Thomasville Furniture has found impressive results in scenting certain stores within their chain.
• Victoria’s Secret has a specific potpourri scent in which to imprint the brand on each and every visit.
• Rolls Royce now emits a scent of “Old Rolls” from under the seat of its new cars.
• A big three automaker spent $100,000 to create a scent in order for customers to perceive the auto salesmen as more honest and trustworthy.
• The Bellagio, Mandalay Bay, and The Venetian Hotels in Las Vegas utilize scent to increase revenues and imprint their brand upon the minds of their customers.
• A Seattle Bank has placed mint scented money in its cash machines, calling for repeat customers to identify with the brand.
• The Limited has developed signature scents for each of their divisions.
• For the last decade, Japanese office buildings have been introducing scent into the office environment in order to reduce clerical error and increase productivity.
• A company in England has introduced a Remembrance Therapy that is released into nursing homes, inducing pleasant feelings of nostalgia to the residents.
• A French Cinema company is working on delivering scented experience with the audio visuals of moviemaking.
• Demeter Company of New York has produced a series of “Pick-Me-Up” sprays that elevate mood and trigger pleasant childhood memories.
• A British form called Bodywise has patented a scent mixture that assists in debt collection. They claim a 17% increase in collection when sending a scented billing statement over an odor free bill.
• Kraft Foods has introduced a POP display unit scenting their Banana nut Crunch products.
• The Gap has used a scent delivery system to offer samples of a proprietary scent.
• 7-11 has introduced fresh baked bread scents into remodeled stores and noticed a significant sales increase.
• Toys R Us uses specialty scents in various areas or zones of their stores.
• Disney has been using scent since the 1990’s not only to add to the themed environments, but to increase sales in the food shops.
• An ad for Bijan’s DNA reminds customers that “science has recently proven that aromatic fragrances can significantly reduce anxiety”